LOCK

Launched in 2011, Lock brings a sense of play to the world of outdoor culture. At the heart of the brand is the “Outdoor Monster” — a series of whimsical characters born from the natural world. Each one has a name, a personality, and a story, offering a new way to experience the outdoors.

What began as a creative project has grown into a collaborative platform, linking nature with lifestyle through festivals, stores, and international partnerships. Lock reminds us that nature is not just something to explore, but something to connect with, appreciate, and even laugh with.